Holland & Barrett now stocking Nothing But

The Nothing But team and healthy snack food fans everywhere are today celebrating the news that Holland and Barrett are now retailing ‘Nothing But’ snacks online. The freeze-dried fruit and vegetable snacks contain no added ingredients, and the only element removed is water.

Nothing But is the UK’s first freeze dried fruit and veg snack to hit the shelves and there’s no wonder manufacturers and retailers such as Holland and Barrett are increasingly starting to explore the possibilities of this unique method.

John Coe, General Manager of the Premium Snack Company said: “We have received some great feedback from our customers recently, so we’re delighted that an influential, national retailer such as Holland and Barrett is now stocking Nothing But. It’s great to know that a whole new customer base will now have access to our products, and will be able to give them a try.

“The bag of Sliced Beetroot & Parsnip Nothing But seems to be the favourite with our customers and the flavour certainly packs a punch. At only 36 calories a bag there is absolutely no guilt in trying them at all”.

Recent research shows that the UK has seen a whopping 5.1 per cent rise in snacks, and more than ever, people want to munch on something that’s easy to eat on the go. That, combined with the ongoing healthy eating trend, this means that snacks such as ‘Nothing But’ have more of a chance to shine.

‘’The prevalence of freeze dried fruit in breakfast cereals means we’re already accustomed to its great taste’’, says David Street, Marketing Manager of Nothing But. ‘’The benefits are huge compared to other drying techniques, and, with their extended shelf life, freeze dried fruits can offer a healthier option to the consumer while reducing the risk of over-supply and waste to the retailer.

The freeze-dried snack market is already well established in the U.S and Asia, and it’s clear the time is now right for the market to develop in the UK.’’
The government recommends that everyone should have at least five portions of fruit and vegetables a day, and a shocking 52 in every 100 children don’t eat any vegetables and 44 in 100 have no fruit on a daily basis. Nothing But can provide one of your five a day, as a process it loses very little of the products nutritional goodness or natural flavour, simply the water.

‘’The prevalence of freeze dried fruit in breakfast cereals means we’re already accustomed to its great taste’’

‘’The benefits are huge compared to other drying techniques, and, with their extended shelf life, freeze dried fruits can offer a healthier option to the consumer while reducing the risk of over-supply and waste to the retailer. The freeze-dried snack market is already well established in the U.S and Asia, and it’s clear the time is now right for the market to develop in the UK.’’ David added.